October 2, 2014

Blue Acorn Launches New Website For Vietri, Inc.

Blue Acorn

Responsive Design Allows Users to Experience Italy on Any Device

CHARLESTON, S.C. - October 2, 2014 - Blue Acorn, a premium eCommerce design, development and optimization agency, today announced the launch of a responsive website for VIETRI, Inc., the largest importer of handcrafted Italian tableware and home decor products in the United States. The new VIETRI website is built on Magento Enterprise Edition 1.14.

VIETRI began more than 30 years ago with three women's passion for entertaining and love of all things Italian. Sensing a need for an immersive digital experience, VIETRI engaged Blue Acorn to share their lifestyle through a website redesign to give their customers a seamless Italian experience across all electronic devices.

"Blue Acorn's deep experience with B2B and B2C combined integrations and their sophisticated site design and optimization expertise is unmatched in the Magento industry," said Lee Frankstone, Vice President of Strategy and Technology at VIETRI. "Our goal was ambitious: develop a responsive website, with cutting-edge sales and marketing personalization features, on a single B2B and B2C eCommerce platform. Blue Acorn has the super-talented team necessary to deliver omni-channel eCommerce."

The new site engages visitors with beautiful photography of irresistibly Italian scenes and artfully rustic tablescapes. The product pages include biographies of the artisans who handcraft each piece, and users can filter products by their favorite artisan. New navigation allows customers to shop product styles that complement their home furnishings. Information about the materials used and product care are available for users to read before welcoming pieces of Italy into their homes.

"Visiting the VIETRI showroom and learning about the collections and the artisans who handcrafted them was like experiencing a piece of Italy. The entire team exudes warmth and passion, and we wanted the website to convey that," said Victor Bejar, Creative Director at Blue Acorn. "From the Roman-inspired Alverata typeface to the color palettes showcasing the beauty of each collection, subtleties across the site create an immersive Italian experience."

A responsive design allows VIETRI's customers to seamlessly experience the quintessentially Italian lifestyle products on all their electronic devices, leveraging Magento's native responsive framework. The experience is enhanced by faster page load times due to Magento's native full-page caching and the Magento-optimized infrastructure of VIETRI's hosting partner, RackSpace.

Blue Acorn integrated several of Magento's technology partners to support VIETRI's growing eCommerce business, including email provider Bronto and a live chat functionality powered by Olark.

VIETRI chose to replatform onto Magento 1.14 to take advantage of a key feature: the ability to power multiple sales channels through a single website. Blue Acorn combined VIETRI's two existing B2C and B2B sites, allowing them to easily manage the new site with a single interface. The B2B site, available exclusively to dealers, will launch in beta February 2015 and feature a custom bulk-order functionality.

About Blue Acorn:

Blue Acorn is a premium eCommerce agency helping retailers and brands achieve revenue growth through a comprehensive, data-driven approach. In order to best support this approach, Blue Acorn became the first Magento Solution Partner to also hold certified partnerships with Google and Optimizely. They are committed to delivering Intelligent eCommerce solutions rooted in data and driven by their best-in-class design, development, and optimization capabilities.

About Vietri, Inc.:

VIETRI is the largest American importer of fine, handcrafted Italian tableware and home décor. VIETRI works with over thirty family-owned and operated factories throughout Italy. A leader in craftsmanship, design and customer service, the VIETRI brand both complements the American lifestyle and celebrates all that is irresistibly Italian.


Blue Acorn Media Contact:

Bethany Kelley

Marketing Coordinator



VIETRI, Inc. Media Contact:

Ellen Thompson

Public Relations Manager

919-732-5933 ext. 101