January 13, 2009

Local Social Media Pro Selected as National Blog Contributor

Step Ahead, Inc.

MT. PLEASANT, S.C. –- Being a mom and working in social media are two of Lyn Mettler's biggest passions, so her recent selection as a featured contributor to TwitterMoms.com, a social network of highly influential and "networked" moms who are very active bloggers and Twitterers, is a perfect match.

Mettler, who is president of Step Ahead, Inc., a Mt Pleasant-based company that combines the best of traditional public relations with social media campaigns to maximize visibility for clients, was one of 15 featured contributors chosen from some 250 applicants. She will blog weekly about social media marketing within the community that currently boasts 5800 members.

Her first post discusses the much-talked about "phishing" and spamming episode on Twitter, which happened earlier in the week affecting many users, including some celebrity Twitterers. She offers tips for how to avoid such scams and what to do if you were affected. Twitter is an online service that allows individuals to converse socially within the confines of 140 characters per comment.

"I hope that I can create some interesting content that will engage this group of very Internet savvy moms," says Mettler. "I know I'm in great company and I look forward to further sharing my love for all things social media."

"Step Ahead, Inc. is a Mt Pleasant-based company that combines the best of traditional public relations with social media campaigns that engage blogs, social networks, online video, Podcasting and more to help maximize visibility for companies and their products both online and off. To date, the company has worked with the Charleston Area Convention & Visitors Bureau, Charming Inns of Charleston, ClassifiedFlyerAds.com, Tiger Lily florist, Charleston Parks Conservancy, Golf Island, Myrtle Beach National, Coco's Café, POSITUS consulting and others.

Step Ahead executives regularly speak about social media across the state, including events and luncheons for the South Carolina Public Relations Society of America state conference, Columbia chapter and Lowcountry chapter; Center for Women; Charleston Digital Corridor; Charleston Trident Association of Realtors and more. The company has also been featured in the Wall Street Journal, on MSNBC.com and in numerous local publications. Visit www.stepaheadwebstrategies.com for more information.