Exceptionally User-Friendly Interface Now Offers Even More Robust Analytics, Projection and Data Mining Tools

CHARLESTON, S.C., April 15, 2008 - eThority, a company delivering powerful business intelligence through a user-obvious interface, announced today that it has added three new data visualization tools to its flagship product, eThority Enterprise Edition. These features enable users to more easily and accurately project and analyze mission-critical data from multiple disparate platforms like financial, HR, and CRM systems, as well as data warehouses.

The features are powerful new elements in eThority's groundbreaking "User-Obvious Interface," a compelling, easy-to-use Web-based GUI which allows users at all levels to access and manipulate data for the creation of visually stunning reports in minutes with little or no training.

New Data Visualization Features:

eValuate Columns
* By clicking any row of data in the DataBook and selecting eValuate, users are shown a visual comparison of how that particular record stacks up next to all other records in the set
* A thermometer measures the chosen data set against the high, low and average values and ranks against its peers
* All existing fields are available for comparison and can be moved to the forefront or sidelines by dragging and dropping
* The most relevant data gets center stage
* eValuate columns allow users to easily compare performance metrics(between individuals, departments, etc.)

Histogram
* Allows users to compare frequency of chosen data set to other data sets
* Gives them a visual representation of how their data is distributed
* Bar representing the chosen data set is illuminated and indicates the number of instances in which it appears in the DataBook
* Mousing over other bars in the histogram shows how many records or fields at a given value exist in the DataBook

AutoTrend
* Uses existing data to predict future performance outcomes
* A simple slide of the forecasting range button determines the amount of forecasting
* Mouse over any of the data points to obtain the exact value of that point

eThority Enterprise Edition
* Closes the gap between basic desktop applications, simple reportingtools, and ultra-complex technical offerings
* Provides customers with universal access to enterprise data in a highly secure and compliant manner
* Allows customers to leverage their existing investments in information

"With unique data visualization features like these, eThority is challenging the notion that business intelligence can only be accessible to a privileged few in an organization. Our user-obvious interface, which is strengthened further by new features such as these, is changing the ways that business users interact with their data. When you allow data to be more accessible within an organization by making it ridiculously easy to understand and use, you scale new heights in terms of ROI for that data." - Mike Psenka, Founder, President and CEO, eThority

Links:
* eThority Enterprise Edition
* User-Obvious interface
* New Data Visualization Features
* Report Examples
* Podcast with founder, President and CEO Mike Psenka(Located in left sidebar.)
* Schedule a free online demo

About eThority
eThority has a 16-year history in software development, support services and data reporting. The company developed its radically new BI platform to allow customers to synergize their existing investments in information that remains idle in their legacy information systems. eThority's solutions are in use around the globe at major research universities and leading corporations. For more information, please visit www.eThority.com.

Media Contacts:
Ted Rossman
914-432-7083
mediainquiries@ethority.com
IM: tedrossman17 (Yahoo)