5/20/11
At the March Fridays at the Corridor, Rivers Pearce, Director of Client Success at BoomTown, discussed the basics of Search Engine Marketing and Search Engine Optimization, as well as questions you should be asking SEO firms. At the May Fridays at the Corridor, Rivers delved deeper into more advanced SEM tactics for getting the most ROI out of your online marketing strategy. This presentation was well-suited for those with a working knowledge of the SEM basics.