Experienced Senior Product Marketing Manager

Updated 01/03/2018

15 years B2B & B2C marketing experience in a variety of industries and verticals including healthcare, non-profit fundraising, higher education, human resources and consumer goods.

Experienced in lead and demand generation, campaign development, pipeline management, nurture programs, content creation, account based marketing, digital marketing, ROI tools, sales enablement and training, pricing, packaging, competitive intelligence.

Highly skilled at creating comprehensive multi-channel marketing programs to generate pipeline and demand.

Highly skilled with platforms such as Microsoft Office, Salesforce, Marketo, Eloqua, Pardot, Kapost and various social channels.

Certified in Pragmatic Marketing practices and often collaborate with Product Management teams to develop value propositions, create sales tools and content and campaign management.