October 28, 2014

Blue Acorn Launches Custom Solution For Perform Group, LLC

Blue Acorn

Curtain Call’s New Website Dancing Toward eCommerce Success

CHARLESTON, S.C. - October 28, 2014 - Blue Acorn, a premium design, development and optimization agency, today announced the launch of a new website for Curtain Call, owned by Perform Group, LLC, an industry leader in gymnastics and dance apparel. The website is built on Magento Enterprise Edition 1.14, an eCommerce platform owned by eBay Enterprise.

Perform Group engaged Blue Acorn to upgrade Curtain Call's website from an outdated proprietary platform to provide their customer base of dance studio owners a simplified shopping experience. The unique requirements lead Blue Acorn to integrate several custom modules.

"Selecting Blue Acorn as our eCommerce partner was an easy choice. Their experience with B2B integrations and use of an agile process made us feel confident in their ability to complete our family of websites," said John Misner, President of Perform Group.

To streamline the process of ordering coordinating costume pieces, Blue Acorn developed PicShopper. Users can click hot-spot icons on interactive lifestyle images to open product information and add item to cart without leaving their current page. Curtain Call's website administrator can place the icons anywhere and change the clickable size area to accommodate items of any size.

Another custom module simplifies the add-to-cart process. The Product Variations Form enables users to enter the desired quantities of each size and color of a product before adding everything to the cart with one click. Real-time communication with Curtain Call's inventory management system displays the number of available products.

"Curtain Call's unique requirements gave us the opportunity to integrate several custom functionalities from our module library. Clients like Curtain Call give our team the opportunity to flex our 'solutions muscles' to design an engaging user experience that also delivers business value," said Kevin Eichelberger, Founder & CEO of Blue Acorn.

About Blue Acorn:

Blue Acorn is a premium eCommerce agency helping retailers and brands achieve revenue growth through a comprehensive, data-driven approach. In order to best support this approach, Blue Acorn became the first Magento Solution Partner to also hold certified partnerships with Google and Optimizely. They are committed to delivering Intelligent eCommerce solutions rooted in data and driven by their best-in-class design, development and optimization capabilities.

About Perform Group, LLC:

Perform Group, LLC(r), parent company of Curtain Call(r) and Alpha Factor(r), continues its tradition of innovation, excellence, and integrity as the world's premiere supplier of dance recital and competitive gymnastics apparel. Dancers and gymnasts have appeared around the world wearing Perform Group garments. You have seen them in Olympic competitions, at Super Bowl halftime programs, on NCAA top gymnastics teams, in the Macy's Thanksgiving Day Parade, in major college bowl shows and worn by the Kilgore College Rangerettes.

About eBay Enterprise:

eBay Enterprise is a leading global provider of retail-optimized commerce solutions, including the Magento platform, order management, fulfillment, customer care, and marketing solutions. We enable brands and retailers of all sizes to deliver consistent omnichannel experiences across all retail touch points to attract and engage new customers, convert browsers into loyal buyers, and deliver products with speed and quality. With unrivaled flexibility and control, our clients are armed to accelerate sales growth and win with today's digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has offices in Austin, Barcelona, London, Los Angeles, New York, and Shanghai. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More information can be found at www.ebayenterprise.com and www.magento.com.


Blue Acorn media contact:

Bethany Kelley

Marketing Coordinator



Perform Group media contact:

Donna Lynch

Advertising Coordinator