eGroup today launched a series of creative and humorous videos to help the market more effectively understand its eCloud and Managed Services offerings.The videos can be found on eGroup's YouTube page. The eCloud video can be found HERE and the Managed Services ("Meet Dave") video can be found HERE.

eGroup eCloud

For businesses looking to run applications from the cloud or backup data to the cloud, the eCloud explainer video sheds light on the overall process. Oftentimes, business and IT leaders struggle to identify which workloads to move, and how to manage and monitor the cloud environment. eGroup recognizes these challenges and provides struggling businesses with options on how to get started–-with a side of humor.

eGroup Managed Services

Given eGroup's collaboration with enterprise IT leaders on a daily basis, the company understands the battle its customers are facing with respect to IT complexity and reduced workforces. In the Managed Services explainer video, eGroup introduces "Dave," a senior IT leader who wears many hats, and is quickly becoming overwhelmed with the daily responsibilities of keeping the IT infrastructure and application stack up and running. So, in order for Dave to focus and win, he chooses eGroup's Managed Services. Watch the entertaining story on here.

"As a trusted advisor, eGroup is constantly innovating around the solutions we deliver to customers to enable the best possible outcome. In similar fashion to eGroup's engineering team, our Marketing team efforts to create helpful, creative and informative content that the market, and our customers, can consume to make more impactful IT and business decisions. Sometimes injecting a bit of humor and storytelling is the most effective way to deliver the message, versus just utilizing corporate marketing slicks and data sheets," said Rich Young, Marketing and Corporate Communications Manager, eGroup.