Charleston-based BoomTown, a real estate lead generation and customer relationship management (CRM) system, and Carrington Real Estate Services, a national full-service residential brokerage firm licensed in 22 states, have launched the Carrington Digital Network.

BoomTown provides solutions for the top-producing real estate brokerages in the United States. The system includes a customized real estate website integrated with local MLS data, personalized online advertising and inbound marketing services, a dedicated client success manager and a cutting-edge CRM system with marketing automation

The solutions provided to Carrington include a comprehensive digital marketing platform, including new brand, office and agent websites, an advanced CRM system and highly-optimized lead generation campaigns.

"At Carrington, we take our business partnership with our agents very seriously and are committed to providing them with the best technology available to take their income to the next level," said Wendy Forsythe, executive vice president and head of global operations for Carrington Real Estate Services. "Having a smart digital marketing strategy is crucial in today's market, where being in front of real estate shoppers means being online. By teaming up with BoomTown, we're able to maximize their expertise to build a robust system that will capture more business for our agents and grow the Carrington brand.

The launch of this new platform represents the first phase of the Carrington Digital Network. Phase 2, which is slated for a late summer deployment, will introduce expanded functionalities including innovations to solve the challenges of the fragmented MLS landscape, which should ensure greater accuracies and comprehensive coverage around listings.

"We are thrilled and honored to have been chosen by Carrington to provide our innovative products and digital marketing services," said Grier Allen, CEO and president of BoomTown. "As their strategic partner, we will deliver the tools to enhance their industry recruitment, retention and revenue efforts, as well as elevate their brand in the eyes of today's digital consumer."

BoomTown's software solution is being used by the top-producing real estate brokerages and teams across the country, and the company was recognized for three consecutive years (2011, 2012 and 2013) on the Inc. 500 Fastest Growing Companies List.