December 21, 2011

Real Estate Software Company, BoomTown, Promotes Transparency with Release of Client Loyalty Survey Results

BoomTown Release

CHARLESTON, SOUTH CAROLINA – December 21, 2011 – BoomTown, LLC, a leading real estate technology company, released impressive client loyalty survey results today. Using the Net Promoter(r) scoring system, BoomTown received a score of 74, which is 44 points higher than the consumer software industry standard of 30. This score places BoomTown among leading technology companies such as Apple and Amazon. Apple received a score of 72 and Amazon a score of 70, according to Satmetrix in its 2011 Net Promoter(r) Benchmark Study of U.S. Consumers.

"It's great to see such strong results!" said Rivers Pearce, Director of Client Success at BoomTown. "Our clients are the heart of our business and we now have an indicator that affirms that our increased focus on customer care is working. We want our clients to be successful and make it our priority to deliver the best customer service in the real estate software industry."

As outlined by the Net Promoter(r) website, the scoring system is both a loyalty metric and a discipline for using customer feedback to fuel profitable growth in your business. The Net Promoter Score, or NPS(r), is a straightforward metric that holds companies and employees accountable for how they treat customers. Customers respond on a 0-to-10 point rating scale and are categorized as follows:

  • Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.
  • Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
  • Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.

The Net Promoter Score (NPS) is calculated by taking the percentage of customers who are Promoters and subtracted the percentage who are Detractors. See BoomTown Infographic for breakdown. The Net Promoter(r) survey also provided valuable client feedback and insight that BoomTown will use when mapping their goals for 2012.

"The testimonials and suggestions from our clients fuel our business," said Grier Allen, BoomTown CEO. "As we grow, our focus on client-centric operations becomes more and more vital to our success."

**About BoomTown, LLC
**Founded in 2006 and headquartered in Charleston, SC, BoomTown is a fast growing web-based software company specializing in an end-to-end web marketing system for real estate professionals. The platform includes a customized real estate website integrated with local MLS data, personalized online advertising campaigns, a dedicated Client Success Manager, and a cutting edge leads management system with marketing automation, which give real estate agents the tools needed to turn clicks into closings. BoomTown's software solution is being used by over 300 of the top-producing real estate brokerages and teams across the country and was recognized on the 2011 Inc. 500 Fastest Growing Companies List, ranking 174th nationwide. For more about BoomTown, visit us online at

Donna Parrish
BoomTown, LLC