May 11, 2010

Blue Cross And Blue Shield Of Louisiana Partners With Benefitfocus To Provide Healthcare Enrollment Technology To More Than One Million Members

Benefitfocus Release

CHARLESTON, S.C. – May 11, 2010 – Benefitfocus(r) announced today a multi-year partnership with
Blue Cross and Blue Shield of Louisiana (BCBSLA) to deliver enterprise-level data exchange technology available through the Benefitfocus PlatformTM. BCBSLA will use the Platform to automate, standardize and simplify data exchange between its customers, affiliated partners and business systems.

The Benefitfocus Platform is a flexible and dynamic technology designed to meet the broad continuum of healthcare benefits needs of insurance carriers and large employers. Delivered via a Software as a Service model, the Platform will allow BCBSLA to transition away from legacy electronic data interchange (EDI) processes and eliminate the need for paper enrollment.

The Platform will also ensure that data exchange between BCBSLA and its employer customers is accurate, secure and consolidated into a uniform file format, providing more efficient processes.
"The needs of our largest employer customers are evolving along with the healthcare environment. We need to stay ahead of these changes and provide the best support and service in the market," said Allison Young, senior vice president of benefits administration for BCBSLA. "Our customers are looking for strong and scalable data integration solutions and Benefitfocus provides a trusted Platform and proven technology that will help us better serve our customers and their employees by simplifying how they manage and interact with their benefits."

The Benefitfocus Platform's Many-to-One data exchange model consolidates multiple files from
employers into one uniform file format, providing a more efficient process for BCBSLA and its customers. Data integrity is ensured through validation, business rule enforcement and accurate, auditable transactions.

The Platform can handle a variety of complex requirements and high transition volumes.
"The opportunity to serve the largest health carrier in Louisiana is exciting for all of us at Benefitfocus," shared Benefitfocus President and CEO Shawn Jenkins. "We're passionate about designing and engineering transformative healthcare technology. This partnership tells us we're doing the right things. Our solutions address the challenges in today's healthcare environment and provide a better experience for our customers."

BCBSLA selected Benefitfocus due to its extensive experience in accommodating the diverse
requirements of healthcare systems, delivering massive transaction volumes and rapid deployment of software throughout the enterprise.

About Blue Cross and Blue Shield of Louisiana

Celebrating its 75th anniversary in 2009, Blue Cross and Blue Shield of Louisiana (BCBSLA) is the oldest and largest Louisiana-based health insurance company. BCBSLA is a tax-paying, mutually held company, owned by policyholders and governed by a local Board of Directors. It is an independent licensee of the Blue Cross and Blue Shield Association. The company provides group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to more than 1.1 million members. With headquarters in Baton Rouge and eight district offices, Blue Cross and Blue Shield of Louisiana employs more than 1,600 Louisianians who are committed to improving the lives of its customers by providing them with health guidance and affordable access to quality care.

About Benefitfocus

Benefitfocus is the largest healthcare and voluntary benefits software provider in the U.S. with 10,558,764 consumers, 326,969 employers, 58,039 brokers and 2,932 carrier representatives live on the Benefitfocus Platform™. Benefitfocus offers a single Web-based platform for benefit shopping, enrollment, management and industry standard data exchange. Benefitfocus – All Your Benefits. One Place.

Contact:, Inc.
Joy Capps
843-375-4950 / 843-991-9276