June 30, 2009

New HIV Atlas Generates National Attention For Rok Technologies

PR Web

GIS Experts Focus On Turning Reams Of Data Into Actionable Maps

Charleston, SC (PRWEB) June 30, 2009 – Media outlets nationwide jumped on a major health story last week: the first-ever release of maps showing the rate of HIV/AIDS infection by U.S. county. While experts had long seen high rates in urban centers, many were surprised to see the Southeast emerging as a major hub for HIV and AIDS.

ROK Technologies, Inc. created the customized on-line atlas mapping interface for its client, The National Minority Quality Forum, which introduced the maps last week. News spread quickly with articles in the Associated Press, CNN and elsewhere. The atlas has proven so powerful that 100,000 people visited the site MapHIV.org within 24 hours of its posting.

That's a big reach for ROK Technologies, a boutique firm founded in Charleston, SC in 1997. ROK is presently adding data for the Forum to help map other illnesses as well. ROK's Mike Murphy notes, there are other Geographic Information System (GIS) companies in the industry. "But what makes us different is our ability to work as a strategic affiliate with organizations of all sizes and turn those dry, dusty data tables into something visual, and actionable." He said that ROK programmers work with GIS products developed by ESRI for counties and municipalities, and develop their own applications for specific client needs.

The company's clients include health organizations, private industry, public utilities and other organizations that rely on mapping data to guide strategy.



Michael F. Murphy

ROK Technologies, Inc


843-577-3192, Ext. 202