October 24, 2007

DLO Unveils Hipcase Family For New Line Of iPods

Digital Lifestyle Outfitters

Three New Styles Shipping Immediately for the iPod nano, touch and classic

Digital Lifestyle Outfitters(DLO), a leading developer of digital device accessories, today announced the immediate availability of the newest members of its HipCaseTM product family.

Available today are three new styles for the current iPod models - the HipCase leather folio for the iPod nano, iPod classic and iPod touch; and the HipCase nylon holster and HipCase leather sleeve for iPod touch. The new cases expand the popular HipCase family, which includes several previously announced models for the iPhone. Each features an integrated, covered belt clip for easy, hands-free transport in a stylish, protective package.

Available now at national iPod retailers, as well as online at www.dlo.com, each new case is available for a suggested retail price of $29.99.

HipCase folio for iPod nano, iPod classic and iPod touch The HipCase folio for the iPod nano features a padded leather cover that flips open to reveal a clear, play-through window. Its sleek, leather-covered belt clip keeps the nano securely at your side - whether attached to your clothing or to a backpack or briefcase. The HipCase folios for iPod classic and iPod touch, like their nano counterpart, feature soft, high-quality leather and a padded flip-up cover.

Unlike the nano's play-through window, the HipCases for iPod touch and classic provide open access to the click wheel and touchscreen. In addition, each includes a pocket on the inside flap, ideal for carrying an ID, cash or credit card. All three folios offer access to iPod controls, including the click wheel and headphone jack.

HipCase nylon for iPod touch

The modern and durable nylon HipCase for iPod touch combines tough protection with easy, convenient access to your iPod. Featuring a belt clip for horizontal placement, and a Velcro tab and center notch for quick, one-handed iPod access, the HipCase provides the utmost in comfort and accessibility. The HipCase features a nylon body and rubber accent on the padded flip-up cover, and contains no animal products - the perfect choice for those in the market for a vegan-friendly iPod case. The HipCase also features a hidden inside-pocket for your ID or credit card. Corner notches ensure unobstructed access to the iPod's earbud jack, allowing you to listen to music while keeping the iPod safely cradled in the HipCase.

HipCase sleeve for iPod touch

The HipCase sleeve combines a protective leather case with a soft inner lining to keep your iPod touch safe and secure. Its open design offers full-time access to all iPod controls, including the dock connector, Home button, and display screen. While it features an open-face design, it also ships with a bonus DLO Surface Shield to protect the iPod touchscreen and keep it smudge-free. DLO Surface Shields are scratch- and smudge-resistant films that offer touchscreen protection without interfering with any controls. DLO Surface Shields are applied directly to the screen and can be used alone or with an accompanying case.

"Each new HipCase brings rich sophistication to the current iPod models and fits just as easily with blue jeans as with a business suit," said Andrew Green, DLO's vice president of marketing. "With integrated belt clips on each model, the HipCases are not only stylish, but they also offer many versatile ways to transport your music on the go."

All HipCase designs can be purchased immediately at www.dlo.com or at national iPod retailers. For more information on DLO's extensive line of iPod and iPhone cases, please visit www.dlo.com