October 2, 2007

DLO Announces Immediate Availability Of Action Jacket Sport Cases For The New iPods

Digital Lifestyle Outfitters

Flagship DLO Case Now Shipping for Newly Announced iPod nano, iPod touch and iPod classic

Digital Lifestyle Outfitters (DLO)TM, the leading developer of digital device accessories, today announced the immediate availability of its newest line of Action Jacket sport-ready neoprene cases for the iPod. The DLO Action Jackets are now available for all recently announced iPods including the 3G iPod nano, the iPod classic and the iPod touch.

A flagship product for the company, the Action Jacket was originally announced at DLO's inception in 2001, and has been a must-have accessory for the active iPod owner ever since. Available in black, white and select accent colors, each DLO Action Jacket protects your iPod on-the-go while still enabling easy access to all iPod controls.

The DLO Action Jackets for iPod nano, iPod classic and iPod touch are available immediately from national iPod retailers, such as Best Buy, and at dlo.com for $29.99.

Whether you're headed to the gym, or just down the block, the Action Jacket provides all the style and protection you need. While competitive sport cases function merely as "armband-only" cases, the DLO Action Jackets provide the utmost in flexibility. Each cushioned neoprene Action Jacket comes equipped with both a rotating belt clip, as well as a secure, fully adjustable and removable Velcro armband. Clip it to your clothing or backpack for daily use, or add the armband when you're working out. The armband is machine washable and fits any size bicep - from a diminutive 6 inches, to an impressive 20 inches. And, while the case provides protection from sweat and the elements, it still allows full access to the Click Wheel (for nano and classic) and play-through access to the touch screen (for iPod touch), so skipping to the next song is effortless and intuitive. The Action Jacket is 'workout safe' and protects the player from scratches and dings at the gym, during a jog, or even on the street.

"Whether you're working out or just hanging out, DLO's new Action Jackets let you take your iPod along for the ride, " said Andrew Green, DLO's vice president of marketing. "Equally stylish in the gym or on your jeans, an Action Jackets provides all the style and protection your new iPod nano, classic or touch need. And, there's no wait - they are in stores and shipping today."

Pricing and Availability: The DLO Action Jacket for iPod nano, iPod classic and iPod touch are available for 29.99 at iPod retailers nationwide and online at www.dlo.com.

MEDIA CONTACT:
SALLY COMOLLO
Executive Director of Communications
sally@dlo.com
1.843.577.7067 x2226

SALES AND RESELLER CONTACT:
RICK CASE
VP of Sales
rick@dlo.com
1.843.577.7067 x2203

WEBSITE:
www.dlo.com
1.843.577.7067 ext. 2203