August 29, 2007

DLO Introduces OpenFM - The iPhone Application For Finding The Best FM Frequency On-THE-GO

Digital Lifestyle Outfitters

OpenFM Actively Polls Radio Station Locations to Determine the Clearest FM Frequencies Available for Your FM Transmitter

CHARLESTON, S.C. – August 29, 2007 – For users looking to find the best FM frequency for their favorite DLO FM Transmitter, DLO has launched OpenFM.

Available immediately, OpenFM is a free iPhone application (www.dlo.com/openfm) that enables users to instantly find the top-performing frequencies in their area. Searchable by zipcode or city/state, OpenFM pulls its results in real-time from an active database, not a flat file, thus ensuring the most accurate and up-to-date information available.

OpenFM is the perfect solution for TransDock users on-the-go. As they enter unfamiliar areas, users simply pull up OpenFM on their iPhone browser, enter the city and state, and immediately receive the top seven frequencies in that area. One tap on the iPhone screen brings a larger view of the selected frequency, so users can easily see what they should tune their radio to. In addition to frequency results, OpenFM will also provide a link to a Google map of the area queried.

"Nothing can be more frustrating than being on the road in an unfamiliar area and manually scanning every empty frequency to determine which will work best with your TransDock," said Andrew Green, vice president of marketing for DLO. "OpenFM is the perfect companion for any FM transmitter owner, because it gives you real-time access to the best available frequencies in any area, in any state."

The OpenFM application actively searches an FCC-provided database of licensed FM broadcasters and, using complex algorithms, matches that information against known locations of radio towers to determine the highest quality FM frequencies to use. Results are returned ranked in three categories, from "Best Bet" to "Good" to "OK" quality. And, unlike similar services, OpenFM will work for any city across all 50 states.

In addition to the iPhone application, DLO is also offering a web-based version on www.dlo.com, and will be rolling out an OpenFM widget for both Mac and Windows platforms in the coming weeks.

For more information, or to find your optimal frequency, visit www.dlo.com/openfm.