July 18, 2007

DLO Expands Hipcase Line With Two New Stylish Ways To Protect Your iPhone

Digital Lifestyle Outfitters

Popular HipCase for iPhone Now Available in Brown Leather and Stylish Black Nylon

Following last month's successful launch of its black leather HipCase for iPhone, DLO is unveiling two new versions of the popular case - sleek brown leather and modern black nylon.

With suggested retail prices of $34.99 and $29.99 respectively, both cases are available immediately from www.dlo.com.

Like its predecessor, the HipCase for iPhone in brown leather features high-quality leather and superior craftsmanship in a stylish, form-fitting hip holster. Featuring rich, textured brown leather, the HipCase combines sleek protection with easy, convenient access to the iPhone. Because of the unique iPhone size, a horizontal waist holster is best suited for on-the-go iPhone carrying, and the HipCase delivers with the utmost in comfort and accessibility.

All HipCases are designed specifically for the iPhone, offering a snug fit and padded cover, keeping the iPhone securely cradled, yet always within reach. The cut-out center notch provides quick, simple, one-handed iPhone retrieval. However, the HipCase's unique corner notches enable it to be used with Apple's headsets - allowing you to easily listen to music AND accept calls while keeping your iPhone securely cradled.

The HipCase for iPhone in black nylon takes a more modern approach, combining rugged protection with clean lines. Unlike other HipCase styles, the nylon version is vegan-friendly, containing no leather or other animal-based materials. The contrasting rubber accent allows you to easily locate the protective velcro flap and quickly retrieve your iPhone. And, unique to the nylon case is a convenient inside pocket ideal for carrying essentials such as credit cards and cash.

"The iPhone is unlike any other phone before it, so why shouldn't your case be, too? Your iPhone accessories should reflect your own personal style, as well as protect your investment," said Marcia Germ, director of product development at DLO. "By offering a range of fabrics and colors combined with clean lines and stylish construction, DLO is committed to making the HipCase the perfect iPhone accessory for everyone - whether you're in jeans and a T or a suit and a tie."

For images and more information on the HipCase in brown leather,or of the HipCase in nylon, go to www.dlo.com. Additional variations of the DLO HipCase will be unveiled in the coming months, along with iPhone-ready versions of all popular DLO iPod accessories.

Pricing and Availability:
The HipCase for iPhone in leather (MSRP: $34.99), and the HipCase for iPhone in nylon (MSRP: $29.99) are available for purchase immediately from select stores and via the DLO website at http://www.dlo.com.