PeopleMatter's product isn't the kind of glamorous, consumer-facing stuff that attracts a ton of attention around the web, but it's still attracted a hefty round of venture capital from some big Silicon Valley names.

The startup makes software for service industries; its goal is to make hiring and training new employees as well as managing schedules paper-free and a bit easier than it currently is.

The software is used by a ton of restaurant chains you've heard of –- Applebee's, Dunkin' Donuts –- as well as by convenience store chains, gas station chains, hotel groups, and retail stores around the country. In fact, just last month, PeopleMatter celebrated the processing of its one millionth new-hire application.

Three previous rounds of funding totaled $28.4 million, including a $14 million Series C round from Morgenthaler Ventures almost exactly one year ago. Today's funding, which was first reported by TechCrunch, was led by Scale Venture Partners with participation from Silicon Valley Bank. Previous investors Intersouth Partners, Morgenthaler Ventures, Harbert Venture Partners, Noro-Moseley Partners, and C&B Capital also participated.

PeopleMatter is based in Charleston, S.C., and recently moved to a swank new office on one of the Southern city's beloved main drags, Upper King Street. The startup also has offices in San Francisco and Atlanta.