CHARLESTON, S.C – AUG 30, 2011 – Wildflower Bread Company, an Arizona-based fast casual restaurant company, and PeopleMatter, the only comprehensive talent management solution provider for the service industry, today announced a strategic partnership. Managers in Wildflower's 11 locations and Central Production Facility will save time by eliminating HR paperwork with PeopleMatter HIRE™, and make training consistent across all locations with PeopleMatter LEARN™. In addition, the Platform's integrated hiring assessments will streamline the employment process by pre-screening and identifying candidates who are passionately committed to delivering an outstanding experience to Wildflower's customers.

"At Wildflower we believe having a culture that is purpose-based and guided by our values is the cornerstone to our success. The commitment and engagement of every Breadhead (employee) is stronger due to our culture," stated Louis Basile, founder and CEO of Wildflower Bread Company. "Partnering with like-minded companies, such as PeopleMatter, is part of our DNA. PeopleMatter's solutions will help us continue to build and reinforce our culture, while providing us with a competitive, technology-based advantage."

Developed and conceptualized in 1996, Wildflower Bread Company trains and encourages Breadheads to pursue excellence in all they do. With a specific purpose and set of values, Wildflower wanted a consistent hiring solution that could ensure the right people join its team. HIRE will improve the ability of managers to employ the type of people that will live and promote the Wildflower Company brand.

With any unique culture, training that is consistent, scalable and accessible is paramount. Manual training processes do not allow for the flexibility service companies need. LEARN will provide Breadheads with a suite of social, online training tools to impart the "Wildflower Way" anytime, anywhere. This integrated learning management system provides an online platform that will maximize training ROI, increase retention and boost engagement of service-industry employees.

"Wildflower's partnership with us represents their commitment to building a scalable infrastructure that will allow them to grow while maintaining their culture," said Nate DaPore, PeopleMatter president and chief executive officer. "At PeopleMatter we continue to consistently develop solutions designed to transform interactions between service-industry employers, employees and their customers."
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About Wildflower Bread Company
_With 11 locations throughout Arizona and headquarters in Scottsdale, the Wildflower Bread Company believes success involves a strong commitment to consistently execute outstanding food, great service and clean restaurants. Attention to detail, putting our customers' needs first and a deep desire to be a great company help make Wildflower a place where our customers want to be. www.wildflowerbread.com.
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About PeopleMatter
**_PeopleMatter provides the only comprehensive talent management solution for the service industry. We help employers identify, develop and engage dependable talent to provide exemplary customer service. PeopleMatter's platform of HR tools handles hiring, scheduling, learning, recognition and performance management. Our integrated technology manages the process, so employers can focus on the talent. PeopleMatter. The name says it all. PeopleMatter is headquartered in Charleston, S.C., and on the Web at www.peoplematter.com.
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PeopleMatter Media Contact:
**Joy Capps
843.300.3418 (direct)
843.730.3857 (cell)
joy.capps@peoplematter.com