CHARLESTON, S.C. – MARCH 28, 2011 – PeopleMatter, the talent management solution provider for the service industry, and Flash Foods, Inc., one of the most well-respected C-Store companies in the industry, today announced a partnership for the deployment of PeopleMatter HIRE™ and PeopleMatter ENGAGE™. The online tools will automate and manage HR processes for the company's 192 C-Store and restaurant locations across the southeast. Designed to identify, onboard and develop dependable, service-minded applicants, PeopleMatter's Software-as-a-Service platform eliminates the need for multiple point solutions.

"Simplicity–-that's what we love most about the PeopleMatter system," said Chris Tiller, director of operations of Flash Foods, Inc. "We've always prided ourselves on using innovative technology in the workplace. PeopleMatter's software extends this vision by helping us use technology to find and develop great employees for our stores. The best part is we can do it all on one platform."

HIRE's tracking, screening, onboarding and offboarding tools help companies find top talent quickly and easily. With its robust applicant tracking system, hiring managers can sort through hundreds of applications instantly, filtering by role, availability, assessment results and more. The simple, one-thought-per-screen online application ensures HIRE's high internal adoption and a greater return on investment. It can even be translated into multiple languages as needed.

Flash Foods, Inc. will also leverage HIRE's pre-hire screening tests to take advantage of hiring incentives and increase employee retention. Embedded tax credit technology within the HIRE module can save employers up to $9,000 per qualified employee. Pre-screening candidates using assessment tests help ensure proper "fit"–-which can slash turnover-related costs that average $2,228 for hourly workers, according to a 2008 CedarCrestone study.

After onboarding service-minded people with HIRE, Flash Foods, Inc. can utilize PeopleMatter ENGAGE™ to train, evaluate and reward employees. ENGAGE provides collaborative workforce development tools that especially appeal to tech-savvy Gen Yers. Solution features are designed to increase process efficiency and employee engagement with metrics reporting and social media integration.

"PeopleMatter takes the hassle out of HR," said Nate DaPore, PeopleMatter president and chief executive officer. "With our innovative suite of HR products, Flash Foods can now manage the entire employee life cycle–-"hire-to-retire"–-from one place. Our products are designed to move employers and employees back to the basics: a commitment to exceptional customer service. Because service, not paperwork, is the heart of this industry."

**About Flash Foods, Inc.
**Waycross, Ga.-based Flash Foods began in 1969 as a small grocery store before evolving into the business model now known as a convenience store. The stores offer grocery items, automobile fuel and fast food restaurants. Throughout the years, Flash Foods has continued to expand its market area and store locations. Currently, it operates more than 192 convenience stores in Georgia and Florida. The corporation prides itself on a unique vertical integration, achieved through the energies of a diverse and motivated group of people. Its subsidiaries include Flash Foods, Inc., Fuel South, Inc., Walker-Jones, Jones Company Restaurants and Distribution South. For more information, visit www.flashfoods.com.

**About PeopleMatter
**PeopleMatter provides a comprehensive talent management solution for the service industry. We help employers identify, develop and engage dependable talent to provide exemplary customer service. PeopleMatter's platform of HR tools handles hiring, scheduling, learning, recognition and performance management. Our integrated technology manages the process, so employers can focus on the talent. PeopleMatter. The name says it all. PeopleMatter is headquartered in Charleston, S.C., and on the Web at www.peoplematter.com.