CHARLESTON, S.C. – JAN. 10, 2011 – Piggly Wiggly Carolina Company, a Charleston, S.C.-based grocery company with more than 100 locations across South Carolina and eastern Georgia, announced that it will implement PeopleMatter Hire™ in its stores to help find, hire and onboard its workforce. Piggly Wiggly will deploy PeopleMatter's talent management system to automate its talent acquisition process with Hire's online application form, robust applicant tracking system (ATS) and electronic onboarding that eliminates paperwork in the hiring process.

Piggly Wiggly Carolina Company delivers outstanding customer experiences while providing quality products at competitive prices. The company says customer service differentiates The Pig from its competitors. Hire's ability to quickly find and hire Piggly Wiggly associates who are passionate about and dedicated to exceptional customer service–-known as the Pig Way–-helped the company choose PeopleMatter as its recruiting technology provider.

Piggly Wiggly also values innovative technology in the workplace; the company's Web site features the Click 'n Shop online shopping service, an interactive Kid's Center, and links to its rapidly growing Facebook and Twitter pages – where the grocer offers specials, recipes and fun company quips. Piggly Wiggly Carolina sought a technology solution practical enough to quickly and easily manage recruiting tasks, while revolutionary enough to engage its diverse and tech-savvy applicant base. With Hire, managers can instantly search through hundreds of applications, filtering by role, location and availability, finding the best candidates and hiring them first. Hire's administrator dashboard provides key hiring metrics to help improve processes. Piggly Wiggly also appreciates Hire's progressive features, such as integration with various social media outlets, and its mobile, SaaS (Software-as-a-Service)-based system that allows users to access the system from any Internet-enabled device.

"With technology as an integral part of our daily lives, we are confident that well-designed, innovative solutions like Hire will enhance both the associate and customer experiences," said David Schools, president and chief executive officer of Piggly Wiggly Carolina Company." PeopleMatter Hire will give our stores a powerful, yet simple system to help us find the caliber of candidates Piggly Wiggly expects, while providing a social, connected, innovative experience for our applicant and manager users."

"Hire was designed to empower users with best-practice tools and techniques that actually make their jobs easier," said Nate DaPore, PeopleMatter president and chief executive officer. "Our tools combine the growing importance of social media influence with practical talent management software to help major retail employers, like Piggly Wiggly, automate and consolidate their time-consuming HR tasks, so managers can focus on providing outstanding customer service," DaPore continued. "Our learning and scheduling modules, set for release in Spring '11, will continue to further our customers' shared dedication to delivering great customer service."

PeopleMatter continues to rapidly develop products to transform talent management in the service industry, with plans to launch learning and scheduling modules next as part of the PeopleMatter product ecosystem.

**About PeopleMatter
**PeopleMatter is a talent management solution for the service industry. We help companies like restaurants and C-Stores hire dependable employees and other service-industry employers, ignite their passion and inspire enduring loyalty by providing a comprehensive suite of HR tools including hiring, learning, scheduling, performance management, rewards and recognition and workplace social media collaboration. Our mission is to transform the workplace by providing managers and employees with tools that catalyze the innate human drive to make a difference–-because happy, engaged employees and managers lead to exemplary customer service. PeopleMatter. _The name says it all. _PeopleMatter is headquartered in Charleston, S.C., and on the Web at www.peoplematter.com.

**About Piggly Wiggly Carolina Company
**A chain of grocery stores founded in 1947 in Charleston, S.C., Piggly Wiggly Carolina Company has grown to be the largest employee-owned retail company in the state.

PIggly WPiThe company has more than 100 stores and over 4,000 employee owners throughout South Carolina and southeastern Georgia.

PeopleMatter Media Contact:
Liz Wagnon
843.300.3474
media@peoplematter.com

Piggly Wiggly Media Contact:
Christopher Ibsen
843.554.9880
christopheribsen@thepig.net