April 12, 2007

DLO Brings Color and Protection To Video iPods With Launch of Special Edition Videoshells

Digital Lifestyle Outfitters

Available In Six New Colors, Cases Feature a Sleek, Aluminum Faceplate; Full Clickwheel Protection; and an Adjustable Kickstand

CHARLESTON, S.C. - April 12, 2007 – Digital Lifestyle Outfitters (DLO)TM, a leading manufacturer of digital device accessories, today unveiled its newest line of DLO VideoShells for fifth generation iPods with video.

Offered in six modern colors, each Special Edition DLO VideoShell features a durable, polycarbonate back with a colorful, brushed-aluminum, snap-on faceplate that brilliantly showcases the iPod. The form-fitting cases provide complete protection against everyday wear-and-tear in a sleek, colorful design.

The Special Edition VideoShells retail for $24.99 and are available immediately at iPod retailers nationwide and online at www.dlo.com. For a select time only, Best Buy and dlo.com will be offering a special two-faceplate bundle for $29.99.

In addition to its sleek, metal faceplate and improved kickstand, the VideoShells also feature ultra-clear clickwheel and video screen protection, shielding the screen from nicks and scratches, while still providing seamless use of all clickwheel controls. The shell backing features an adjustable kickstand that rotates straight back from middle of the iPod, with two stopping positions for a wider range of viewing angles. Like all DLO iPod shells, the VideoShells provide generous openings for the iPod's hold switch, headphone jack, and dock connector.

"The Special Edition VideoShells are the perfect marriage of style and sturdiness in an iPod case," said Rick Case, executive vp of sales for DLO. "The colorful metal faceplate beautifully displays your iPod investment, while the acrylic back and clickwheel screen offer solid durability and protection. And, with our special bundle, you won't have to choose which color to buy - get two for the price of one of our competitor's cases!"

The VideoShell fits all 5th generation iPod models - 30, 60 and 80G.

Pricing and Availability
The DLO VideoShell is available online at www.dlo.com and at national iPod retailers for $24.99 in red, blue, green, silver, pink and violet. Bundles are available for a limited time for $29.99 in the following color combinations: red/blue, pink/green, and silver/violet. View DLO's complete line of iPod cases at www.dlo.com/Products/.

About Digital Lifestyle Outfitters
DLO produces a complete line of digital device accessories available worldwide. DLO products span from cases and cables to remotes and speaker systems. With the digital revolution at hand - DLO is leading the way outfitting your digital lifestyle. For more information, visit www.dlo.com.