December 12, 2005

C3 Technology networks offices, organizations

Sheila Watson  /  CRBJ

C3 Technology Inc., a long-time member of the Charleston Digital Corridor, is moving to a new location on Daniel Island, the area generally known as the high-tech corridor of the Lowcountry.

C3, which president Sonya Nordquist said stands for communication, connection and consulting, provides high-tech, high-touch technology telecommunication consulting for residential and commercial construction. Turn-key solutions include telephone systems and services, high-speed Internet and voice/data structured wiring.

"Basically, if you were opening an office, I would set up your local dial tone, your high-speed Internet, your phone system, all the wiring in the walls," said Nordquist. "So when you go to plug in your phone and computer, it's ready."

Nordquist said she provides a valuable service at a time when the stress level for a company is high. "When someone's opening an office, there are a million things to do, like buying office furniture, dealing with utilities, things like that. I help them, so they don't have to worry about the communications. We do all the infrastructure so it works."

Nordquist has been in the telecommunications industry since 1995 and opened her company in 2001. For a while, she was located on upper King Street, but when her office rent got too high, she moved her business into her home. Then in November, the Daniel Island office became available. "It's a great opportunity to be on Daniel Island; it's right on the water, and it's a nice environment. And because I'm sharing office space with another company, it's a great price," she said.

Nordquist has three employees, two of them recent hires. Ellen Pfeiffer was hired as the business development manager, and Melissa Morlock was named the technology sales designer. C3 also partners with several subcontractors to do installations. "I'm really a project manager for several people," said Nordquist. "I've got a big team."

Nordquist also owns Today's Home, a division of C3 that deals with residential smart-home wiring. "We only do about five or six houses a year and only for homes that are worth a half million dollars and up. We work with installers who do just homes. It's similar to offices where everything's networked," she said.

In addition to her involvement with the Charleston Digital Corridor, Nordquist is a member of several other organizations, among them the Charleston Metro Chamber of Commerce's ThinkTEC and the South Carolina World Trade Center. She had even considered leasing office space in the SCWTC's new building. "The World Trade Center provides help for international companies, and that's something I'm interested in too," Nordquist said. "It would be great to be in their building but then this opportunity (on Daniel Island) came up. I figure I can always consider a change after their building is finished."

As one of the founding Charleston Digital Corridor members, Nordquist noted how important it is to be involved in that organization. "Ernest (Andrade, director of the Charleston Digital Corridor) is very interested in technology incentives. He thinks outside the box and has a passion for technology-based companies. He is going in the direction I wanted to go and working with him has been great for me," she said. "Because he works with a lot of start-ups, I've been able to help him out when companies are moving."

Nordquest said she hopes to be more involved with ThinkTEC, particularly with its entrepreneur program. She plans to host several open house events at her office through the chamber and the SCWTC.