3/18/11
Rivers Pearce, Search Engine Marketing (SEM) Manager at BoomTown, has helped companies ranging from “Mom & Pop” businesses to Fortune 500 companies manage their SEM strategy through Search Engine Optimization, Digital Lead Generation, Paid Search Marketing (pay per click) and other tools. At the March Fridays at the Corridor, Rivers explored the basics of SEM in the first of a two part series which included SEO, Pay Per Click and Social Media Marketing. Participants also learned the right questions to ask SEO vendors as they navigate this “must have” element of online marketing strategy. The second, more advanced, session will be held at the May Fridays @ the Corridor.
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