Creative refreshes and gives nod to heritage for Charleston funeral home established in 1865
7/13/10
SLANT Media Release
Charleston, SC, July 13, 2010 -- J. Henry Stuhr, Inc. has been serving the Charleston lowcountry for almost 150 years. Now, it has a new look. SLANT Media worked with the funeral services company to redesign its brand, currently visible throughout its business collateral and the new www.jhenrystuhr.com.
Since the Stuhr family first established business in Charleston in 1865, the funeral services company has become a part of the community, helping families to grieve and friends to honor those that have been lost through the decades.
“We felt strongly about drawing inspiration from Stuhr’s roots, while also conveying their modern approach in providing services beyond those of a traditional funeral home.” said Christopher Cecil, SLANT’s Creative Director.
The new logo updates the crest that has long been a part of Stuhr’s identity. Also, instead of putting the company name in script font, SLANT utilized an original J. Henry Stuhr signature that was found while researching the company. “This combination of logo elements conveys the century-old identity of the company and illustrates their personal touch,” said SLANT’s Will Bullock, the branding project design lead. “Then, from a design standpoint, we use these traditional elements in more modern ways - for example, extending beyond the edge of a business card, on a surreal, peaceful backdrop on their website.”
In addition to providing information about burials, cremation, aftercare and advance planning, the website also has an obituary section with personalized pages so family and friends can access information about the deceased and the time and place of services, as well as convey condolences to the family via an online guestbook.
“We feel fortunate our business’s heritage has had a place within the history of Charleston. And while being extremely proud of our history, as a business we need to convey our leadership as a forward-looking provider of funeral services,” says Catherine Stuhr, Vice President of J. Henry Stuhr, Inc. “We are thrilled with our updated identity and the additional services and information we can provide on our new website.”
View the new brand and access the website at www.slantastic.com/stuhrs.
About SLANT Media
SLANT Media is a creative design and marketing studio that leverages diverse backgrounds as architects, designers, marketers and consumers to develop creative solutions that are a unique blend of imagery, movement, ideas and user experience. To find out more, please visit www.slantmedia.net.
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