Leveraging the Web as Part of Your Marketing Mix

3/21/08

Internet marketing provides businesses with the potential to reach millions of new contacts each month making it an important component of a company's overall sales and marketing strategy. Lyn Mettler of public relations company Step Ahead Web Strategies discussed how to engage some of the latest Web technologies, such as blogs, Podcasts, online video, social networking and more, as marketing tools to promote and grow your business.

Lyn Mettler has worked in public relations and journalism in a variety of capacities for the past 11 years and also runs Mettler Public Relations, a traditional PR firm specializing in media relations. Lyn has worked with many clients, including I'On Group, Wentworth Mansion, Circa 1886 restaurant, European tour company Breakaway Adventures, Coastal Classics furniture store and more.

If you are interested in attending a future "Fridays @ the Corridor" presentation, please email Kimberly Taylor or call 843.579.7659.